Ten ways to become the Prime Minister

Here are the ten different tactics that were used in 2014 General Elections for you to infer from- 

1. The way people perceive an individual becomes their Brand. This is resonated with Consistency and Communication. One of the fundamentals of building reputation is Communicating what has been done already and not talking about what will be done in the future. Hence, Vibrant Gujarat became the biggest testimony to base the entire campaign on. After all, NaMo intended to replicate what had already been done on a comparatively smaller scale.

2. 'Bhajapa' had lost its relevance among the youth. 'Hindutva' was gradually becoming defunct and lost relatability, except for with the independence era generation. To be able to rule a nation where 65 percent of population is below 35 years of age was a task in itself. The best way to reach out to the target audience is to speak their language, at their platforms. Hence, concepts such as 'Development', 'Governance', 'Employment', 'Inflation' etc. were being propagated. Of course, this had to be done where the targeted audience is present, hence forums such as SRCC, India Today Conclave etc. were intelligently chosen. Social media where youngsters spend most of their time was used in a highly effective and timing efficient manner.

3. Integrated Marketing Communications is the future. It is one message across various platforms. Modi amalgamated the lethal combination of traditional and new media and used all possible tools to communicate what he stands for. To change the way Political Communications have ever happened in this country, he ran the campaign under the gigantic shoulders of the biggest names such as Piyush Pandey, Prasoon Joshi, Sam Balsara and many more formidable faces in the industry. 

4. No other party in Political history had ever though of connecting with the NRI's.  Modi adroitly did so by engaging with NRI's, especially from the USA and Great Britain via Google Hangout. This became a phenomenal success in extending Brand Modi beyond the national boundaries. 

5. None of this would have been possible if the enormous amount of money was not available to spend in such a lavish fashion. Hence, Modi emerged as someone who is pro-business and industrialists. Time and again with cases such as of Nano factory's ouster from Bengal to setting up in Gujarat with great incentives being provided, to linkages with industrialists such as Ambani and Adani did greater good than harm. While other parties were sweating due to lack of funds, it never came up as an issue for BJP considering its huge support base and likelihood of victory.

6. To run a truly 360 degree campaign and to reach out to the remotest nook and corners, decades old on ground activation continued. Oratory being Narendra Modi's forte, he addresses enumerate rallies across the nation. And where he could't physically reach, technology took him there. 3D Modi hangouts, to consumer touch points at tea stalls, to Modi's messages recorded vans were used to create a Modi buzz.

7. As a ardent Swayamsevak, he found it difficult to become a Mass Leader. So, he kept it on the backseat and emerged as a man in a completely new avatar. Nightmare of 2002 riots till date haunt him. The best way to deal with it was talk factually and minimum and focus on the future. This is exactly what he did and was victoriously able to overcome his past reputation. 

8. India was looking for a strong leader and time and again Modi did not shy away from display of power. Be it his Varanasi extravagant road show, to his candid television appearances, to daring to post a Selfie with Lotus Symbol on the voting day. India knew, he is the right man to represent this nation not just internally but started seeing him as someone who would represent India internationally.

9.  Modi's merchandise and his fashion sense became a phenomenon. His customized Modi kurtas became a youth frenzy. Moreover, his energy and his ability to energize the crowds got him a million eyeballs. He was made to look like a child hero with Bal Modi comics and a resilient youngster with humble beginning. Suddenly, he became a hero and an inspiration for thousands of youngsters who wanted to become just like Modi. 

10. Moreover, his personality was impeccable. Modi was promoted as a leader who is Passionate about India, is highly decisive and a change agent. Modi, being someone who is naturally a Leader was shown as extremely original, never reluctant to sit across the table with the greatest intellectuals of the country and had a foresight. Modi is a visionary. He showed the country his vision for the future and one hundred and fifty crore people followed. Now, that's what real leaders are made up of. 

Most importantly, Modi adapted to the change himself to portray that he can lead by example. He continues to do so, executing a successful campaign still. He created a revolution in the way communications had ever been done in this country and in the manner he is doing so at the moment is all about Modi's long term stay.